Our Team
Jennifer Petree
Partner
Jen Petree advises leadership teams on business development, client relations, and go-to-market strategy, and has a track record of finding the operational issues that quietly stand in the way of growth. At Vinson & Elkins, she built the firm’s business development infrastructure from the ground up, including its Energy Series and CRM integration. At Baker Botts, she led development for the firm’s most significant practices. Earlier, as part of the leadership team at Enventure Global Technology, she helped grow the company 5x in five years.
MBA, Rice University
Certified Executive Coach
Delivering strategic alignment and operational discipline since 2012.
Jennifer founded Petree Partners in 2012 with a vision to deliver strategic and operational consulting that drives measurable growth. With over 20 years of experience in business development, organizational strategy, and executive coaching, she has guided hundreds of companies through transformational change. Jennifer holds an MBA from Rice University and is a certified executive coach.
Prior to founding the firm, Jennifer served as a senior operations executive and market strategist, advising fast-growth organizations on scalability and talent development. Her practice is built on the belief that strategic planning is only as good as its operational execution.
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Whitney Russell
Partner
Whitney Russell advises law firms and privately held businesses on business development and client service strategy, with nearly 20 years of experience across retail, industrial, and professional services. At Katten Muchin Rosenman, she helped launch the firm’s Houston and Dallas offices and built out its incident response, environmental, and workplace safety practices. Earlier, she led client relations at Baker Botts and built marketing strategy for a leading industrial supplier.
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Whitney Russell is a hands-on change maker in business development and client service. For almost 20 years, her diverse industry experience, from retail to industrial and professional services, has shaped a unique approach to marketing strategy.
Prior to launching Petree Partners, Whitney drove client development at Katten Muchin Rosenman, an AmLaw100 firm, playing an integral role in launching its Houston and Dallas offices. A natural connector, Whitney is committed to ensuring her clients achieve their desired results.
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María Morales
Senior Marketing Associate
Maria leads social media management and content creation for Petree Partners’ clients, handling day-to-day execution from strategy and planning through content production and publishing. She brings hands-on expertise in social platform management and content strategy, ensuring every client’s presence stays consistent, on-brand, and engaging across channels. Backed by an MSc in Marketing & Commercial Management from Universitat de Barcelona and 4+ years scaling digital brands across B2B and B2C markets in Latin America and the U.S., Maria brings both strategic thinking and reliable, hands-on execution to every client she supports at Petree.
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Hugo Davis
Graphic Designer
Hugo shapes the visual identity behind Petree Partners’ client work, creating brand and marketing design that prioritizes clarity, consistency, and intention across every touchpoint. He translates a wide range of client briefs into cohesive visual solutions, integrating AI-assisted tools into his workflow to support ideation and iteration, always grounded in core design fundamentals like composition, hierarchy, and research. With 7+ years of design experience in agency environments and remote collaboration with international teams, Hugo brings strong stakeholder alignment and visual consistency to Petree’s clients across both digital and print.
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Georgia Grover
Marketing Associate
Georgia supports Petree Partners’ clients by turning business goals into content that gets results. She manages multi-client social media calendars, drafts press materials, and helps build content strategies designed to grow engagement and strengthen brand presence, approaching every project with attention to detail and an eye on measurable outcomes. A 2025 graduate of Louisiana State University with a degree in Mass Communication, a concentration in Public Relations, and a minor in Business Administration, Georgia brings both a strategic communication skillset and a business-minded approach to her work at Petree, helping clients stay consistent, professional, and on-message across platforms.
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Andrea Escobar
Executive Assistant
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Favorite Food
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Hobbies
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Awards
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Our Bench of Specialists
Executing sustainable solutions often means
bringing in the right mix of expertise.
We maintain relationships with HR compliance, recruiter, web, SEO, AI search, design, and content firms so our clients get the right resource rather than a default one. If you do this work well, we’d love to hear from you.
We work alongside your
team – not above it
We focus on execution, not just recommendations
We bring senior-level expertise without the overhead
Trusted by companies for
over 20 years